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供应链与服务管理系列前沿讲座第139期

作者:赵琳  来源:供应链研究所   /  更新日期: 2018-07-11  点击量:108

题目: Channel Strategy for Manufacturers in the Presence of Service Free Riders

主讲人:陈 教授

主持人:艾兴政 教授

时间:2018716日(星期一)上午10:00

地点:经管楼C103

讲座简介: We examine the case of a manufacturer that must decide whether to sell its product directly and/or indirectly through an independent retailer, and both the manufacturer and the retailer must decide on the level of service effort they will provide. When a channel provides a high service level, some customers may first visit this channel’s store to take advantage of the service, only to turn around and buy the product from another cheaper channel (freeriding). The objective of our paper is to examine the impact of the customer’s freeriding behavior on a manufacturer that makes the vertical channel structure decision.

主讲人简介:陈静博士现任加拿大达尔豪西澳门金沙娱乐网址Rowe商澳门金沙网址运筹及供应链管理系教授。陈博士2008年获加拿大西安大略澳门金沙娱乐网址毅伟商澳门金沙网址管理科学博士学位。其后任教温尼伯澳门金沙娱乐网址管理经济澳门金沙网址及达尔豪西澳门金沙娱乐网址Rowe商澳门金沙网址。主要研究方向为顾客退货、供应链管理和收益管理。在国际主流期刊上发表论文30余篇。现任国际期刊《International Transaction in Operational Research》的副主编。 兼任International Transaction in Operational Research 2016 特刊、Annals of Operations Research 2018特刊和International Journal of Production Research 2018特刊的嘉宾主编。

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经济与管理澳门金沙网址

供应链与服务管理研究所

2018711


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